Organisations of every size all have a collective personality that drives their thinking, behaviours and actions and can affect their performance for good or bad. These collective personalities may or may not align with an organisation’s publicly stated values and principles; they can change over time, and are usually defined, influenced and/or condoned by the senior leadership team.

Much of an organisation’s success, or lack of it, is influenced by its corporate attitude. It attracts, hires, and reinforces the behaviours, values and attitudes that the leaders exhibit.

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